CVP Tip: Remember, having an engaging video on your school’s website or landing page that entertains and explains your school’s identity and mission increases a visitor’s conversion by more than 80%.
CVP Tip: Remember, testimonial videos capture the difference your school makes! They allow members of your school community to make personal connections that build trust! Imagine a current student confidently talking about their academic and extracurricular achievements, a talented faculty member passionately voicing their love for their subject, a grateful parent tearfully recounting their child’s remarkable journey, or an amazing alumnus boasting about their favorite campus memories. Of course, the setting for all these incredible stories is your school!
CVP Tip: Every school has dynamic students, inspiring faculty, passionate parents, and impactful alumni, so let them be the stars of your school’s productions. They are the people best equipped to tell your school’s compelling campus stories!
CVP Tip: Remember the expression, “You never get a second chance to make a first impression.” Well, this is your school’s chance to make a great first impression - online! In the ever-expanding online world, a professionally produced and scripted video allows you to choose a student, parent, or alumni “ambassador'' who will serve as a “greeter” who welcomes people and testifies thoughtfully about why to join or give to your school.
CVP Tip: Remember, unlike in-person testimonials, a professionally produced video always allows you to control your school’s message, so don’t waste your school’s chance to put its best foot forward! In addition, having this kind of online video allows you to welcome the world to your school all day, everyday!
CVP Tip: Remember, investing in professionally produced multimedia products is well worth it! Your school probably has invested a lot of resources to make its “Admissions” or “Advancement” suites two of the most inviting and professional spaces on campus. Yet, many more people will visit your school online than who’ll visit these physical spaces. Ask yourself, “Would you allow a non-professional to build or decorate these impactful spaces in your school?” Of course not! Why wouldn’t you make the same kind of investment in your online content, especially because it reaches far more people?
CVP Tip: Did you know that 94% of first impressions relate to your website design?
CVP Tip: Remember, video and mobile go hand in hand. 90% of consumers watch videos on their mobile devices. YouTube reports mobile video consumption rises 100% every year. Short and succinct videos work better for your school in this context!
CVP Tip: Remember, engage people who share your school’s videos on social media with an online, “Thank you”! Take a moment to thank them for their support by saying “thanks” on their social media channels. Watch how these people will become even greater champions for your school because you didn’t take their loyalty and trust for granted!
CVP Tip: Remember, 76% of users say they would share a branded video with their friends if it were entertaining and engaging. So think about how these videos can positively augment or change the perception of your school!
CVP Tip: Remember, only 20% of website visitors will read content all the way through, but 80% will watch a video in its entirety when captions accompany it. A well-produced video that invites people to learn more about that transformative academic, fine arts, extracurricular or athletic program at your school makes a difference in whether someone will apply, join or give to your school. Videos often inspire more effectively than the written word!
CVP Tip: Remember, your school is 53 times more likely to show up first on Google if you have a video embedded on its website.
CVP Tip: Remember, 10 minutes of professionally produced video with high-quality digital photography segmented for various purposes should cover your school’s multimedia needs for the school year. On average, one minute of professionally produced video costs between $2500 or $3000. Therefore, if these multimedia services help attract even 2.5 additional students to your school with a tuition point of $10,000, it yields a positive ROI. Similarly, an 8-10 minute capital campaign video for a $5,000,000 building represents less than 1% of the total project cost!
CVP Tip: Remember, a capital campaign at its inception is completely aspirational. Your school wants to make this dream a reality! Using green screen technology with CampusVision Productions enables your school the capacity to bring this dream to life even before the first stone has been laid! Like your favorite superhero movies, green screen technology lets you drop in whatever background images you want behind the actors, which in this case most likely will be your head of school, lead donors, or engaging students. When a background isn’t available - like that new transformative building your school needs - green screen comes to the rescue! You’ll be amazed at the quality of the production, but even more at the price to use this impactful technology!